If you are moving into e-commerce then you will need a
web Content Management System in order to take control of
your product information. Surely this will solve all your
problems, right?
Robust technical solutions are the ones that resist
business process change. So what happens when there is a
new way in which you want to use product information?
Perhaps within in-store kiosks, on mobile phones, or with
suppliers as part of a global synchronisation initiative?
Web content management is a good way to manage
channel-specific information, but there are a whole host of
other labour and time-saving benefits you can realise when
you hold your core product information centrally and can
make it available across your business.
Of course the same can be said for other applications
that are directly aligned to processes, for example
catalogue publishing and other channel-specific
initiatives.
The chances are that you currently operate a SAP, IBM or
Oracle back-end retail system. All three providers offer
PIM solutions.
If it's easy to re-engineer your marketing process in
the same way you did your supply chain then it's certainly
an option. Alternatively, your product managers,
merchandisers and marketing people could use Expro to keep
the process simple and streamlined. So called
best-practice' processes are not always the best way to
solve marketing technology issues, where the solution needs
to be adaptable and fit for purpose.
We believe that IT systems should find a good fit
with the way that you work.
Expro is not part of a big suite that you need to
purchase in order to get the functionality you want, you
just select the modules you need to fit the problems you're
looking to solve.
We pride ourselves on our dedication to developing PIM
solutions exclusively for the retail industry. Although
other supply chain members have a need for Product
Information Management in their own right, we have found
that the definitive marketing information held about
products should be created and owned by the marketing team.
We work a lot with marketing teams and understand the
nature and dynamics of the business, so you get to benefit
from our industry specific application. We are based in
London, and so you also get a guarantee and that we will
not ask you for your ZIP code.
In addition there are some specific features within
Expro that we believe are difficult to find in other
products.
Click here to view a list
of them.
High street retailer Habitat expects to save
£400,000 a year by deploying shelf-edge labelling
software from LShift. The company is also standardising
product data across its catalogues, websites and stores
around the world.